# AI Visibility Audit Checklist

A self-audit checklist for finding out whether your site is set up to be
seen — and cited — by AI systems like ChatGPT, Gemini, and Claude, not just
traditional search engines.

## 1. Crawlability

- [ ] AI crawlers (GPTBot, ClaudeBot, Google-Extended, etc.) are not blocked in robots.txt
- [ ] Key pages render meaningful content without requiring JavaScript execution
      (test: view page source, not just the rendered page — is the real
      content there, or just an empty shell?)
- [ ] Site has a sitemap.xml that's actually up to date

## 2. Structure

- [ ] Important pages lead with a direct answer, not three paragraphs of
      preamble before the point
- [ ] Headings (H1/H2/H3) reflect actual content hierarchy, not just visual styling
- [ ] Lists and tables are used where they'd genuinely help a reader (and a
      model) parse information faster than prose would

## 3. Specificity

- [ ] Pages include concrete numbers, data, or examples — not just generic
      claims ("we're the best," "industry-leading") with nothing backing them
- [ ] There's at least one genuinely original point of view or dataset that
      isn't just repeating what ten other sites already say

## 4. Structured data & signals

- [ ] Relevant schema markup is present (Organization, Person, FAQPage,
      Article/BlogPosting where applicable)
- [ ] An llms.txt file exists at the root of the domain (see the companion
      "LLMs.txt Starter Template" in this library)
- [ ] Meta titles and descriptions are accurate and specific per page, not a
      single generic tag reused everywhere

## 5. Verification

- [ ] Ask ChatGPT/Claude/Gemini directly: "What does [your brand] do?" — is
      the answer accurate? Is your brand mentioned at all for questions in
      your category?
- [ ] Search Google for a question your content answers, with AI Overviews
      enabled — are you cited, summarized, or absent entirely?

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Scoring: each unchecked box is a real, fixable gap — not a reason to panic.
Fix crawlability and structure first; those unlock everything else.