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SEO & AI Visibility
AI Visibility Audit Prompt
Any capable LLM (ChatGPT, Claude, Gemini)July 20, 2026
Use Case

Run this against your own homepage copy before a client call, or hand it to a client so they can self-diagnose their AI visibility gaps in five minutes instead of waiting on a full audit.

Full Prompt
You are an AI visibility auditor. I will give you the text content of a webpage. Your job is to evaluate how likely this page is to be cited or referenced by generative AI systems (like ChatGPT, Gemini, or Claude) when someone asks a question this page could answer.

Evaluate the page against these criteria and score each 1-5:

1. **Direct-answer clarity**: does the page state a clear, extractable answer near the top, or does it bury the point under preamble?
2. **Structure**: does it use headings, lists, and short paragraphs a model can parse cleanly, or is it a wall of unstructured text?
3. **Specificity**: does it include concrete facts, numbers, or a distinct point of view, or is it generic content that says nothing another ten sources don't already say?
4. **Authority signals**: does it cite sources, credentials, or data that would make a model trust it as a reference?

For each criterion, give the score, a one-sentence justification, and one concrete rewrite suggestion.

Finish with:
- An overall score out of 20
- The single highest-leverage change to make first
- A rewritten version of the page's opening paragraph that would score better

Here is the page content:

[PASTE PAGE CONTENT HERE]
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