Ranked well on Google but was completely absent from ChatGPT and AI Overview answers in its category. Competitors were getting cited instead, even when this client's content was more accurate.
Full technical crawlability audit, restructured key pages around direct-answer formatting, added schema markup, and implemented an LLMs.txt file to clarify what AI systems should reference.
Marketing spend was split across three freelancers with no shared strategy, inconsistent messaging, no attribution, and no one could say what was actually driving revenue.
Consolidated all marketing under one strategy: unified content calendar, rebuilt SEO foundation, restructured paid social targeting, and set up proper attribution reporting.
Client details anonymized at their request. Full context available on a call.
Afzal completely transformed our online visibility. Within 90 days, organic traffic was up 220%. He doesn't just execute. He thinks strategically about where your brand needs to be.
I hired Afzal for VA work and ended up getting a full marketing overhaul. The GEO and AIEO strategies alone are paying dividends I didn't expect this fast. Genuinely impressive.
The LLMs.txt implementation and AI optimisation work Afzal did put our brand in front of AI-generated answers we couldn't have accessed any other way. Truly ahead of the curve.
Working with Afzal felt like having a senior marketing director on-call. Our content calendar went from chaotic to converting, and social engagement doubled in the first month.
Afzal's SEO knowledge is exceptional, and it's the way he integrates traditional SEO with next-gen AI search strategies that sets him completely apart from everyone else I've worked with.
Reliable, proactive, and always delivers on time. Afzal handles everything from my inbox to full-blown campaign management. He does both with the same level of excellence.
It depends on scope. A standalone LLMs.txt implementation is a small, fixed-cost engagement, while full stack marketing retainers are scoped after the discovery call based on what your business actually needs. There's no one-size-fits-all package, and pricing is based on the work involved, not a generic tier.
Technical fixes (crawlability, schema, LLMs.txt) can show effects within weeks. SEO and AI visibility gains typically take 60–90 days to show up meaningfully in rankings and citations. Full stack marketing engagements are usually evaluated on a 90-day cycle for the first real read on performance.
Most industries, yes. The work spans SaaS, e-commerce, agencies, and service businesses. The discovery call is the fastest way to find out if there's a good fit before committing to anything.
SEO gets you ranked in traditional search results. AIEO (AI Engine Optimisation) is about being surfaced and recommended inside AI tools like ChatGPT and Gemini. GEO (Generative Engine Optimisation) is about being accurately cited when generative AI summarizes an answer. They overlap but require different tactics, and most brands right now have SEO covered and nothing for the other two.
No. Some engagements (like LLMs.txt implementation) are one-off. Others make more sense as ongoing work because marketing compounds over time. What's right depends on your situation, and that gets figured out on the call, not assumed upfront.
Pick a time that works for you. No pressure, no pitch deck. Just a focused conversation about your goals and how I can help you get there faster.